The Ontario Cattlemen's Association will present its next regional marketing workshop on Thursday, August 10, at the Mallot Creek Strategies head office in Fergus.

Interested beef producers, processors and other supply chain representatives are encouraged to attend the workshop, which will be facilitated by the consulting team at Mallot Creek Strategies.

The focus of the meeting will be to provide participants with a marketing process that they can apply to their unique regional beef opportunity. Alliances and collaboration will be emphasized as will the critical success factors necessary to supporting a regional marketing initiative.

The deliverables of the workshop include:

 Regional marketing process

 Regional opportunities and barriers to marketing

 Partnership identification

 Critical success factors

 Project planning and task identification

It is the goal of the meeting that each participant leave with a clear understanding of what will be helpful to move their regional marketing initiative forward. Please contact Isabel Dopta for details regarding the workshop registration, at (519) 824-0334, isabel@ cattle.guelph.on.ca. To contact the staff at Mallot Creek Strategies for directions or other questions, please call (519) 787-7830 and ask for Jana or e-mail jorange@mallotcreek. com.