"Shelter from the Storm' campaign launched
The Canadian Women's Foundation, in partnership with Winners and Home- Sense, BMO Financial Group and Rogers Media, launched a 'Shelter from the Storm' campaign on Monday with the sale of limited edition t-shirts at Winners and HomeSense outlets.
Shelter from the Storm is Canada's only national fundraising campaign dedicated to ending violence against women. Funds raised will support 455 shelters for abused women and their children across Canada, including Family Transition Place in Orangeville, and community violence prevention programs that are breaking the cycle of violence. The campaign runs from until May 13.
Shelter from the Storm tshirts are available in orange and white ($12.99 for women's sizes and $9.99 for men's). In addition, Shelter from the Storm cut-outs can be purchased for $2 at the cash (signed cut-outs will be posted around the store). Net proceeds from the t-shirts and total proceeds from the cut-outs will support shelters for abused women and community violence prevention programs across Canada.
"Nearly 100,000 women and children in Canada sought refuge in a shelter last year. By purchasing a tshirt, Canadians not only wear their support of the cause, but quite literally help to give shelter from the storm to thousands of women and their children who are escaping abuse," said Beverley Wybrow, Executive Director of the Canadian Women's Foundation.
"Winners and HomeSense are honoured to partner once again with CWF for the 'Shelter from the Storm' campaign," said Shannon Johnson, Winners/Home- Sense spokesperson.
"Last year, our stores and customers succeeded in raising over $450,000 for this important cause and we are determined to surpass this number in 2007. We are proud to kick-off this year's fundraising efforts with these limited edition T-shirts to raise funds, build awareness and, ultimately, stop violence against women."








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