Harmony Whole Foods Market in Orangeville is running a "Be a Vitamin Angel" fund-raising event to help eliminate childhood blindness in third-world countries. Support from over 100 retailers across Canada is expected to help prevent blindness in 36,000 children.

Between now and Christmas, purchases of sponsoring products at Harmony Whole Foods Market will trigger a $1 donation to a charity called Vitamin Angels. This organization provides overseas humanitarian aid in the form of supplements, vitamins and minerals.

The cost of preventing blindness in a child is horrifyingly low - 25¢ or two vitamin A tablets per year, over a four-year period, can do the job. Therefore, each $1 donation triggered by the promotion can prevent blindness in one child.

Harmony Whole Foods Market is one of 105 stores across Canada participating in the fundraiser. All stores are affiliated with the buying group Health First Network. An estimated $36,000 will be raised nationally.

Vitamin Angels is a nonprofit organization headquartered in Santa Barbara, California, dedicated to providing vital nutrition in the form of supplements, to developing countries, communities and individuals in need. Key programs supply multivitamins to at-risk children and vital supplements to expecting mothers. Vitamin Angels' initiatives are funded through the support of generous monetary and in-kind donations from companies and individuals seeking to make a difference. See www.vitaminangels.org for details.

Health First Network is a buying and marketing group dedicated to supporting Canada's leading independent health and wellness retailers, through sharing best-practices, providing shared marketing support, and group buying. Its office is located in Burlington, ON. See www.healthfirst.ca for details, and for more information about the "Be a Vitamin Angel" fund-raising promotion.

Harmony Whole Foods Market, located at 163 First Street in Credit Creek Plaza North, can be reached at (519) 941-8961 or at info@harmonymarket.com.